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The Hartman Group, Inc.
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Introduction
Founded in 1989, The Hartman Group, Inc. is one of the most influential, respected and trusted providers
of consumer insight and understanding in the U.S. The Hartman Group, Inc. is a full-service strategic
consultancy specializing in understanding consumer lifestyle behavior and how that behavior leads to
purchase. It is comprised of three distinct business divisions: The Hartman Group, Tinderbox and RetailIntel.

The Hartman Group is progressively using new methods of research as the consumer worldview constantly
broadens and deepens. Our analysis builds from a platform of quantitative and qualitative information to
understand the consumer’s current lifestyle and purchasing patterns.

Over the past 20 years our work with a diverse set of retail and manufacturing clients has produced highly
successful outcomes across a range of challenging research objectives — in the health and wellness arenas
and beyond. Our results have reignited ailing brands, redirected retail strategies, and successfully informed
new product development for clients ranging from food and beverage retailers to lifestyle retailers as well as
many large consumer packaged goods companies.