Profile

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Bruce Tait
Works at Tait Subler, LLC
Attended University of Manitoba, University of Western Ontario (Ivey School of Business)
Lives in Minneapolis
About
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Introduction
Bruce Tait is co-founder of Tait Subler, a brand strategy consulting firm based in Minneapolis, Minnesota that works for clients in the U.S. and globally. Tait Subler clients are diverse and include Gucci, Harley Davidson, Nike, Johnson Controls, DKNY, TIME Magazine, and Best Buy. These large international clients, and smart smaller ones, seek out Tait Subler for the company's ability to create highly differentiating brand strategies that lead to proven business success.

An author and frequent speaker, Bruce has been recognized as one of 50 global "brand gurus" by Britain's Admap Magazine. He leads the development of Tait Subler's unique, proven brand models and processes. He also works directly with clients to craft original brand themes that impact all parts of their businesses to create profitable brand differentiation.

He started his career in Canada as planning director at BBDO before being recruited to the U.S. to work with Fallon Minneapolis. Their his team developed the strategic direction for highly awarded and successful campaigns like BMW, Lee Jeans, Fortune Magazine. He and Dodie Subler then developed the business concept and plan that became Fallon Brand Consulting. Bruce was managing partner for Fallon Brand Consulting until launching Tait Subler in 2006.

Bruce and his wife are raising two boys and a very large cat in whose house they are allowed to live.
Education
  • University of Manitoba, University of Western Ontario (Ivey School of Business)
Basic Information
Gender
Male
Other names
Bruce J. Tait
Work
Occupation
Brand Strategist
Employment
  • Tait Subler, LLC
    Brand Strategist, present
  • Fallon Brand Consulting, Fallon Worldwide, BBDO, The Leap Partnership, Baker Lovick, Mckim, Wood Mcnally
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Minneapolis
Previously
Western Canada - Vancouver BC, Calgary AB, Camrose AB, Red Deer, Regina SK, Winnipeg MB, Toronto ON, London ON, Chicago IL, Lancaster PA, Minneapolis MN