Leaders in Purity! Why? Because we have simple ingredients lists containing only ingredients you can actually understand. Are stearates, silicon, silica, cellulose, dioxide complexes good for you? We don’t think so, and in fact Magnesium Sterate has been catching bad press lately. We stay away from all of these additives and other manufacturers don't because it slows down their production. Our focus is purity even if it means taking significantly longer to produce.