Profile

Cover photo
Pat Corpora
Works at Corpora Consulting
Attended Moravian College
Lives in Bethlehem, PA
About
Story
Introduction
Pat Corpora has proven his strategic, leadership and implementation abilities over the last 30 years in each of his major employment assignments.

At Rodale Inc., he directed Rodale Books to industry-leading growth through intensive research, aggressive product development and massive customer acquisition efforts, featuring the most advanced direct marketing and database techniques in publishing.

At AOL he applied innovative direct response database segmentation, aggressive online marketing, new registration techniques and enhanced customer service registration methods that allowed AOL achieve record membership levels during his tenure.

At HCI Direct Inc. he took a one dimensional hosiery company, with declining sales and customers and transformed it into a vibrant multi-product organization. By listening to the core customer, he was able to develop relevant new products that appealed to the target HCI audience. During his five years at HCI, he inherited a company recently out of bankruptcy, hired a new executive team, resolved operational and system issues, established a strategic plan for growth and executed it to perfection. He created an organization that was both marketing driven and customer centric. With a proven turnaround and growth plan in place, he met the goal of selling the company for the financial investors.

Since January 2008 Pat has been offering his years of direct marketing expertise and general business experience through his newly formed consulting business. His assignments have included, corporate strategic planning, organizational restructuring, profit center and business reviews, new product development, multi-channel marketing strategy, customer retention strategy, customer and product research, customer service and fulfillment effectiveness, creative development and offer development. His specialty is the "Business Review", a process for fast and effective ways to evaluate business effectiveness.


Education
  • Moravian College
Basic Information
Gender
Male
Work
Occupation
President
Employment
  • Corpora Consulting
    President, present
  • Rodale, AOL
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Bethlehem, PA
Previously
Sicily